(Challenges)
Riot Games is one of the most influential forces in gaming, but even icons evolve. In 2022, we partnered with Riot to reimagine their visual identity for a new era, crafting the now-iconic Fist symbol that stands as a bold declaration of where the brand was headed: forward, without ever forgetting its roots.
(Client)
Riot Games
(Data)
(
©
2022
)
(Services)
Branding, In-game Creative, WebDesign
(Final thoughts)
Riot Games came to us with a clear but delicate challenge: how do you modernize a brand that millions of fans around the world already love? With a rapidly expanding universe of game titles and a global community deeply invested in the brand's legacy, there was no room for missteps. The new identity had to feel fresh and future-facing — while still carrying the DNA of everything Riot had built.
(Credits)
Wade Winebrenner — Art Direction / Visual Design
Alex Rinker — Brand Lead / Wordmark
Internal Riot Team — Strategy
(See more)
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